WHOLE BRAND EXPERIENCE
DO&Be is an agency built to support and enhance the whole brand experience, but it's not always clear what that means. This website section will discuss "the whole brand experience" and how this strategy differs from typical revenue operations or sales, marketing, and customer experience strategies.
Brand Experience is a purpose-driven strategy shaping all interactions with your brand while driving meaningful results.
THE ROLE OF CX
It's More Than Customer Care
Before we jump straight into BX, we want to address the rising relevance of CX in revenue-generating growth strategies.
CX or customer experience is the sum of customer interactions with your brand or business. It is how you engage with your customers at every touchpoint throughout the customer journey.
As the economy and customer expectations have evolved, CX has become increasingly integral to impactful growth strategies. While the concept has been around for decades, the term became more relevant and buzzworthy in the early 2000s.
We passionately believe in the power of CX but believe modern marketing and growth strategies need a more holistic approach to drive ongoing financial success.
The Power of CX
THE BX REVOLUTION
BX or Brand Experience is defined as a purpose-driven strategy that shapes all interactions with your brand while driving meaningful results.
To stand out from the crowd and attract buyers in today’s market, brands must adapt their strategies beyond first impressions and focus on a comprehensive plan emphasizing the whole brand experience. A holistic brand experience strategy will generate customers that double as fans who rave about your product and process and employees who long to be brand evangelists for your company further to stimulate traffic, sales, and revenue growth.
This methodology is more nuanced than simply hiring a customer care manager or providing a closing gift. Companies that want industry-leading financial results must focus on every aspect of the journey. Accenture's information technology firm provides powerful insight when it proposes that,
“A great experience is defined not by what you offer but by how well you enable your customers to achieve the outcomes most important to them.”
THE IMPACT OF BX STRATEGY
According to Business Insider, "organizations that implement a comprehensive brand experience strategy outperform the competition in YOY profitably and growth by 6%."
33% Increase in Referrals
15% Improved Engagement
Decrease in Unplanned Attrition
11% ARPU Gain
5% Decrease in CPA